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Men’s fragrances are evolving. TikTok searches for scents are up +1,000%, with guys exploring everything from tropical blends to bold woodsy notes. The trend is clear: fragrance is no longer just about smelling “clean,” it’s about expressing your vibe and connecting with nature’s scents all year long.
AXE makes it easy to keep up with earthy scents and nature-inspired fragrances bring authenticity, freshness, and confidence to every season—from cool winter days, to warm summer nights, and everything in between.
Oceanic and aquatic notes deliver crisp, clean scents that work anytime. They’re refreshing in the heat and just as effective in cooler months when you want that “fresh out the shower” confidence.
On TikTok, citrus and refreshing scents surged +1,000%, with over 311,000 searches—proof that guys want fragrances that smell sharp and uplifting no matter the season. Think: fresh fade, white tee, and sneakers-level clean.
Try an oceanic body wash or spray for all-day freshness like AXE Aqua Bergamot Premium Deodorant Body Spray
“This scent totally surprised me—it’s crisp, clean, and leans more refreshing than bold, which I love for everyday use. The spray distributes evenly and feels super lightweight without being sticky.” – User review
Woodsy fragrance notes never go out of style. Notes like cedarwood, pine, and sage bring grounding energy that works especially well in fall and winter, but they’re versatile enough for year-round wear.
Dark and woody scents rank #2 on TikTok, with 328,000 searches. Leather, one of the most popular notes, has also surged +1,000%. These fragrances give main-character energy—bold, confident, and a little mysterious.
AXE Emerald Sage Premium Deodorant Body Spray is a strong pick if you’re into earthy, woodsy vibes.
“This was one of my favorite AXE scents! It was such a nice smell for a deodorant, stayed on all day and did a great job at protecting me from being wet and kept my underarms dry.” – User review
Citrus and green fragrances are bright, energetic, and timeless. They’re perfect for warmer months, but they also cut through heavy winter layers with refreshing clarity.
TikTok searches for citrus colognes topped 251,000 this year, showing their year-round appeal. If you want a scent that’s sharp, clean, and energizing from morning to night, citrus and green notes are your go-to.
Try AXE Golden Mango Premium Deodorant Body Spray, infused with mango, mandarin and vetiver essential oils.
“I'm so happy AXE is making fruity masculine scents. This one smells incredible and it lasts! I use this before work and I work in a kitchen, and I can still smell this at the end of the day! This one has to be my favorite one that I've tried. Absolutely love!” – User review
Warm, spicy notes bring depth and confidence. They’re perfect in colder weather but also add a subtle richness to summer evenings.
Trending notes back it up: vanilla (+1,000%) and sandalwood (+706%) are on the rise with TikTok searches climbing fast. These earthy spicy scents balance warmth with subtle masculinity—great for date nights, parties, or anytime you want a little extra presence.
AXE Black Vanilla Premium Deodorant Body Spray has just enough spice to keep you smelling confident without overpowering the room.
“AXE Black Vanilla with orange and sandalwood delivers a distinctive fragrance blend that sets it apart. The black vanilla provides a warm, inviting sweetness, complemented by the zesty brightness of orange and the earthy depth of sandalwood. This combination creates a balanced, appealing scent suitable for both casual and formal occasions.” – User review
Fragrance isn’t one-size-fits-all—it shifts with your day, your vibe, and even the season. Here’s how to get the most out of nature-inspired scents year-round.
For best results, apply your fragrance to pulse points—like your neck and wrists—or as a light all-over spray right after showering so the scent lasts longer.
The best earthy fragrances often include cedarwood, sage, amber, and pine. AXE Apollo Deodorant Spray has both cedarwood and sage, making it a popular and grounding scent for men.
Woodsy fragrances like AXE Emerald Sage Premium Deodorant Body Spray use natural notes like cedar, sandalwood, oakmoss, or pine. They feel masculine and timeless—like stepping into a forest.
Yes. Ocean and citrus work year-round as daily picks, while woods and spicy notes adapt to colder weather or evenings out. Nature-inspired fragrances are versatile, which makes them perfect for everyday use.
From crisp ocean sprays to grounding woods, uplifting citrus, and warm spice, AXE has the best nature-inspired fragrances for every season. Smell fresh—wherever the day (or night) takes you.