AXE New Fresh Collection

SMELL AS FRESH AS NATURE.

With 100% natural origin scent, our new Fresh Collection will get you ready to pounce on every opportunity life sends your way. Whether you prefer tropical, beachy or minty scents, we've got you covered.

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100% NATURAL ORIGIN SCENT.

Refreshing body washes. Long-lasting deodorants. Four natural origin fragrances. A new approach, the same Axe effect.

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Our most natural collection to date

SMELL FRESH ALL DAY

Our aluminum and paraben-free deodorant sticks bust odor for 48 hours. Our plant-based men's body wash is formulated with natural cleansers. Defeat odor, smell refreshed.

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Natural Living

5 tips for choosing the best deodorant

TFW you need back-up

A good deodorant is like your best friend – it’s got low-key your back, no matter what. So here’s how to choose the right one

Natural Living

10 natural grooming tips

Kinda new to this whole grooming thing? Ok, we’re gonna level with you. There’s a lot of advice out there. It can be overwhelming.

If you want a natural glow-up that’ll get you feeling and looking great, you’ve come to the right place. Bonus: no fancy products needed.