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New. Natural. Irresistible.

AXE New Fresh Collection

SMELL AS FRESH AS NATURE.

With 100% natural origin scent, our new Fresh Collection will get you ready to pounce on every opportunity life sends your way. Whether you prefer tropical, beachy or minty scents, we've got you covered.

NEW AXE FRESH COLLECTION

100% NATURAL ORIGIN SCENT.

Refreshing body washes. Long-lasting deodorants. Four natural origin fragrances. A new approach, the same Axe effect.

KEEP IT FRESH

Our most natural collection to date

SMELL FRESH ALL DAY

Our aluminum and paraben-free deodorant sticks bust odor for 48 hours. Our plant-based men's body wash is formulated with natural cleansers. Defeat odor, smell refreshed.