AXE Hair Primed Shampoo

Clean hair. Fresh scent.

Start your day (or night) primed for anything. Get touchable, soft, refreshingly clean hair and feel awesome. AXE Primed Shampoo gives your hair a fresh scent that’s irresistible.
Clean hair. Fresh scent.

Lather up wet hair. Rinse. Feel refreshed. Have your best hair day.

Be primed for opportunities whenever, wherever. You never know when opportunity’s coming your way but at AXE, we got you. AXE Primed Clean & Refreshed Shampoo gives your hair a deep clean and a refreshing scent. Leaving your hair clean and smelling 100% ready.

On the go? You need a shampoo that’s powerful enough to blast away the daily grime and give your hair the full-on detox it needs.

That’s where Axe Primed Shampoo comes in. Take it into the shower, get frothy, rinse (no repeating), and step out completely clean. Your hair will smell as good as it looks, and it’s primed for styling.

Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials.

Welcome to the future. It smells amazing.
The New Axe Effect. 

Water (Eau), Sodium C12-13 Pareth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance (Parfum), Citric Acid, Sodium Benzoate, Carbomer, PPG-9, Polyquaternium-10, Propylene Glycol, Disodium EDTA, Dimethiconol, TEA-Dodecylbenzenesulfonate, Hexyl Cinnamal, Limonene, Linalool, Mica (CI 77019), Titanium Dioxide (CI 77891), Blue 1 (CI 42090), Red 33 (CI 17200)