We’re a brand that’s all about attraction. We always have been, and that will never change. But as times have changed, so have we. And so as our guys’ definition of masculinity has expanded and changed, so have we as a brand. We know that we didn’t always get it right in the past, but we are trying to move on from that. It’s pretty simple really: We believe in inclusivity, mutuality and progress. When it comes to attraction, and everything else. And whilst we’re up for a laugh on most stuff, this is something we definitely take seriously.
We believe it is our responsibility to use our platform to help advance the equality agenda. We recognize our need to do better. So, we aim to reflect our values as a brand, along with the values of the people we speak to, and those of our community of ambassadors and contributors, by standing up for equality in the following ways:
- Ensuring all our advertising and marketing reflects our brand values of inclusivity, mutuality and progress
- Using and sharing our platform to showcase diversity and equality, shine a light on the experiences and perspectives of people from all backgrounds, and open up conversations in these important spaces.
- Ensuring our partners and collaborators share our values and have processes in place that enable representation and equality.
- Supporting the broader plans of our parent company, Unilever, to advance diversity and inclusion in the workplace. We’re determined to build a strongly inclusive culture which respects every employee for who they are – regardless of gender, age, race, ability or sexual orientation. We believe that our employees’ contributions are richer because of their diversity, and we want to help them feel free to bring their authentic self to work every day.