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At AXE, we know disappointment is part of life, especially for young guys figuring things out in relationships, friendships, work, and everyday life. Bouncing back often starts with the small things that help you reset and feel like yourself again, from the right mindset to a confidence-boosting scent that helps you step back out there. That’s why we partnered with Ben 'Benny' Hart to share practical advice on moving forward with confidence.
A New York City–based multi-hyphenate entrepreneur, author, speaker, and dating strategist known for his raw, humorous, and no-nonsense take on both business and human connection, Benny has nearly one million followers across TikTok and Instagram. He’s built a reputation as one of the most authentic voices in relationships and personal development, blending street-level realism with boardroom credibility. Through his book “The Zero Mindset” and global speaking engagements, Benny combines mindset, self-awareness, and straight-up honesty to help people show up as their best selves.
In this article, Benny explains how to move past rejection and disappointment.
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Dating setbacks, missed opportunities, and rejection are unfortunate experiences we all have to face at some stage. What’s important is how you reframe that disappointment and rebuild confidence to get back in the game.
Whenever you’re faced with disappointment, it’s easy to think your identity is being challenged. That’s hard, especially if you’re not used to rejection. My advice is to take this as an opportunity to self-reflect.
It's okay to process what happened emotionally. She didn't like me. It didn't work out. Okay. What are you going to do about it? You're bound to face rejection in one or many areas of your life. But there's a real difference between people who want to do better for themselves and people who wallow and let it slow them down.
There's an attitude that comes with people who are committed to winning in their own lives. And by winning, I mean taking control. Make sure that you have ownership over your life, your responses, and your direction. That's what separates the guys who grow from rejection from the ones who get stuck in it.
You might think, “What’s wrong with me? What did I do wrong? I should have said or done X, Y, Z.” When one or two of these things happen, they genuinely do challenge your identity, and that can build momentum in a negative direction.
Just as you can build momentum toward good habits and goals, this works the same way in reverse. Depending on the type of guy you are and how accustomed you are to setbacks in different areas of your life, this can create a real spiral. It won't just make you question whether you're good enough for that person; it'll make you question whether you're good enough as a person. And that's why collecting small wins matters so much.
It's those small wins that keep you grounded and build your self-trust. "
Small wins could include:
You face heartbreak. You face rejection. But it's important to build your confidence back up, so that when you say "I'm fine" or "I'm good," you actually believe it.
What you feel doesn't necessarily mean it's true. For example, she didn't answer you for five hours. The story you tell yourself is that she's not making you a priority. But the reality is simply that she was at work and unable to use her phone.
The story you attach to those five hours and the reality of those five hours are not the same. What you need to do is strip away the story and get back to the facts. Once you separate what actually happened from the meaning you've assigned to it, everything becomes a lot clearer.
Regardless of who you are, it’s good to feel what you need to feel. Don’t suppress it. There's a difference between understanding emotion and expressing emotion.
Let’s say you’re attracted to someone, and she rejects you. Ask yourself: “Does she know me well enough to make a proper judgment? Do I even know her? How many times have we actually interacted?”
When you separate the facts from the emotion, you can get a better perspective of the situation. And then when you know what happened and know what actually went wrong, you can take ownership. This might look like: “I didn’t communicate when I should have. I never actually asked her out. I never truly told her how I felt.”
Every guy should be able to take that kind of level of accountability and ownership.
It's important to have a tight-knit community you can run things by. Now, guys can be funny about this. There's a real hesitation around being seen as too vulnerable, or like you're disclosing too much. You know how guys talk about "pocket watching"? That competitive thing where you think, "Why are you asking so many questions?" That same energy can show up emotionally. It has its healthy moments, but it can also hold guys back from actually opening up about what they're going through.
You need to talk to people, even just to get it off your chest. I've had to go to my friends and tell them what I was going through and you know what? They were supportive. They didn't pry for details. They just let me talk, and that was it.
This is the only way to rebuild. If you want to build better social skills, you have to practice social skills. You can’t sit in your room and talk to the mirror. If you want to overcome obstacles, you just gotta go do it.
Find your people, and don't be afraid to lean on them."
Taking a break is fine. Think of it as a reset. You have to recalibrate. Take the time to reflect, assess where you're at, and think about what you need to do differently.
This applies to dating, going for a new job, or building new skills. But be careful not to fall off for too long. If you take too long a break, those skills you've been working on start to go dormant, and you don't want that.
The most confident guys don't walk around saying, "I failed." Even when things don't work out, their mindset is more like "that wasn't right for me" or "it just wasn't aligned" or simply "it is what it is”. It's not about being down on yourself. It's about acknowledging that these things happen, dust yourself off, and keep it moving.
Confidence starts before you even walk through the door, and a big part of that is how you present yourself. A good scent is one of those small wins that can help. It signals that you've put thought into showing up as your best self. Find your perfect AXE match that feels like you, wear it with intention, and let it help you make a great impression.