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At AXE, we know achieving your goals often starts with the small things that help you feel ready to take on the day. It could be the right mindset, a solid routine, or a scent that puts you in go-mode. For young guys, turning intention into action is what builds momentum over time, so we partnered with Ben 'Benny' Hart to share practical advice on following through and making things happen.
A New York City–based multi-hyphenate entrepreneur, author, speaker, and dating strategist known for his raw, humorous, and no-nonsense take on both business and human connection, Benny has nearly one million followers across TikTok and Instagram. He’s built a reputation as one of the most authentic voices in relationships and personal development, blending street-level realism with boardroom credibility. Through his book “The Zero Mindset” and global speaking engagements, Benny combines mindset, self-awareness, and straight-up honesty to help people show up as their best selves.
Read on as Benny offers actionable tips to help you follow through on your goals
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Setting a goal is easy. But following through is where most people fall apart. If it's hitting the gym or building a new skill, the gap between intention and action is where dreams go to die. So, what separates the people who actually get it done from everyone else?
It comes down to three things: how badly you want it, how you build a habit, and whether you're honest with yourself about both.
Before you outline goals, ask yourself: “What do I actually want? Who do I need to become to get there?” If you want to start a company, you need to be an entrepreneur. If you want to get an MBA, you have to be an MBA candidate first.
When you establish that identity, it becomes a decision-making filter. Most of the time, the people who do great things made a decision about who they wanted to be and they didn't let their past, their upbringing, or what other people thought dictate who they were going to become.
The reason most people fail is because they set themselves up to fail. Instead of saying "I'm going to go to the gym every day", which is broad, undefined, and overwhelming, you need to get specific. Say: "I'm going to work out for just 10 minutes every day."
What makes a habit stick is your ability to be consistent. Small wins build momentum. Momentum builds confidence. Confidence builds the real habit.
Here are the real reasons you may not be able to follow through on your goals:
Some people develop habits for things they don't actually want. Maybe it's a goal they think they should have, or one that impresses other people. But if the driving force behind it isn't powerful enough to move you, it won't.
Sometimes things aren't urgent enough to drive you into action. So you have to make them urgent. Make it a priority. Set a deadline. Even penalize yourself for not following through.
Having a vision is a big one. You've got to understand what you want, why you want it, and then build the motivating factors around it.
Some habits, like bad eating habits or excessive screen time, don’t feed you. It will keep crowding out the things that matter to you. Confidence is built through follow-through. Every time you break a promise to yourself, you chip away at your self-trust.
Small wins build momentum. Momentum builds confidence. Confidence builds the real habit."
You want a practical way to break big ambitions into something you can actually act on? Write it down.
Writing takes an idea from cloud-level thinking and makes it real. And the moment something becomes real, you expose it. You’re able to picture the weaknesses, the gaps, and the reality of what it is rather than the version that lives in your head.
The lack of structure creates chaos. This chaos can erode your ability to make decisions, show up consistently, and keep promises to yourself. Even the smallest structure, like a consistent wake-up time, a morning routine, or a tidy space, tells your brain, “I'm someone who commits to things.”
That matters more than you'd think. When you keep a promise to yourself, no matter how small, you build a little more confidence in your own words.
A workout, a stretch, a walk. It doesn't matter. What matters is developing trust in your body and its operating system. Health is the baseline. Nothing sustains itself without it.
When your environment is chaotic, your thinking tends to follow. Keep your space organized.
These aren't glamorous habits. But they're the kind that quietly build self-trust and momentum over time. And that's exactly what consistent follow-through runs on.
Set your goals but stay adaptable."
The biggest companies in the world pivot constantly. They launch products, change direction, adjust, try again. You have to be nimble enough to know when to change direction, because the world moves fast. A goal that made complete sense six months ago might be irrelevant today given how quickly technology, markets, and circumstances shift.
If you keep setting goals and abandoning them, the first thing to do isn't to set another goal. It's to diagnose why you've abandoned the previous ones.
Don’t jump into the next thing. Figure out why the last one didn’t stick.
Was it a lack of desire, fading interest, or a gap in your skill set?
Are you chasing this because you genuinely want it, or because you feel like you should?
What comes naturally to you? What can you do, talk about, or create without forcing it?
Double down on your strengths instead of grinding through something that drains you.
What’s the smallest, easiest version you can start today? Start there.
What cycle do you keep repeating and what’s actually driving it underneath?
Adjust the approach instead of quitting entirely when something isn’t clicking.
Momentum comes from showing up regularly, not going all-in and burning out.
Getting stuck in a cycle isn’t a sign that you lack discipline; it’s usually a sign that something in your approach needs adjusting. The real shift happens when you stop blindly setting goals and start understanding your own patterns, motivations, and strengths.
When you choose something you actually care about, build around what comes naturally, and make it small enough to stay consistent. Progress stops feeling forced, and momentum starts to build almost by default.
When it comes to everyday use, the “best” deodorant scent isn’t the loudest one in the room. It’s the one that fits seamlessly into your routine. Clean, fresh, slightly warm scents tend to win here because they’re versatile, easy to wear, and quietly boost your confidence. AXE deodorants are made to hit that sweet spot: fragrances that feel elevated but still effortless. It’s less about chasing compliments and more about creating a consistent baseline. Because when you know you smell good, showing up (and following through) just feels a whole lot easier.