Axe is proud to be approved by PETA

Hey there, we got some exciting news that we’ve been wanting to share with you. Drumroll, please…

We are thrilled to announce that AXE is now globally approved by the animal rights organization People for the Ethical Treatment of Animals (PETA) and joins their Beauty Without Bunnies list.

We’ve always been about attraction, but we believe that real attraction goes beyond just looking and smelling good. It’s about values, actions, and making a positive impact. And what’s more attractive than showing kindness and compassion to all living beings, right?

Your favorite body spray, deodorant, and body wash brand has taken a significant step towards ensuring a kinder world for our animals.

What does it mean to be a PETA Approved brand? 

It’s independent recognition that we do not conduct or commission any animal tests on our ingredients or finished products anywhere in the world. We also pledge not to do so in the future.

But don’t worry, this doesn’t mean we’re compromising on the quality of our products. We’re still committed to providing you with the same AXE effect you know and love. We’re just doing it in a way that aligns with our values.

Thanks to modern, human-relevant, non-animal scientific alternatives, animal tests are no longer necessary. Our parent company, Unilever, has used non-animal approaches to assess the safety of our products and ingredients for over 40 years. Safety scientists have been developing and using these for decades. Unilever’s ongoing work on alternatives to animal testing, and its commitment to advocate for their acceptance globally, has also been recognized by PETA, which lists Unilever as a company working for regulatory change. 

So, next time you’re freshening up with your favorite AXE product, remember, you’re not just smelling good, you’re doing good too. And that’s a feeling worth spraying for.

Want to know more about PETA?

People for Ethical Treatment of Animals (PETA) is the biggest animal rights organization in the world, with more than 6.5 million members and supporters.  Since 1980, PETA has campaigned against animal abuse and exploitation, and influenced organizations and lawmakers to stop using animals whenever and wherever possible. 

Its Beauty Without Bunnies listing of PETA Approved brands is the gold standard for consumers to rely on when making compassionate purchases. When you see the PETA Approved logo on a product, it’s a sign that you can trust that the brand you’ve chosen does not test on animals.