RIZZOMETER: NEW SURVEY REVEALS WHO OFFICIALLY HAS THE MOST RIZZ IN THE US

At AXE, we’re all about helping you feel your best. And let’s be honest, when you smell good, confidence hits different. That’s what rizz is all about. It’s not just a trend, it’s a vibe. Rizz is that mix of presence, personality, and effortless charm that makes people lean in.

We wanted to know who’s really got it. So we surveyed 2,000 Americans aged 16 to 29 to find out where rizz lives, what it looks like, and who’s leading the pack.

LA came out on top as the rizz capital of the US. But there’s more. The data reveals which careers naturally carry confidence, the traits that give main character energy, and the celebrities people say just have it.

Where the Rizz Resides: The US Cities with the Most Charisma

Top 5 cities with the most rizz

1. Los Angeles

2. New York City

3. Miami

4. Atlanta

5. Las Vegas 

When it comes to rizz capital of the US, the West Coast takes the crown. Los Angeles claimed the top spot, officially ranked #1 by Gen Z respondents. New York City followed in second, with Miami, Atlanta, and Las Vegas rounding out the top five. While LA led the pack, the survey shows there’s rizz energy coast to coast.

At the other end of the scale, Austin ranked last out of all US cities—suggesting that when it comes to rizz, the Texas capital still has major catching up to do.

Famous Faces, Big Energy: Celebs with Peak Rizz According to Gen Z

Top 5 public figures with the most rizz energy

1. Michael B Jordan

2. Duke Dennis

3. Jack Harlow

4. The Rock (Dwayne Johnson)

5. Future

Michael B. Jordan took the top spot when it comes to peak rizz energy with 33% of Gen Z votes, followed by Twitch star Duke Dennis, Jack Harlow, The Rock and Future rounding out the top five. The results show that rizz comes in many forms, from acting heavyweights to rap icons and internet-made personalities. Lil Baby, Pete Davidson and Timothée Chalamet also made the top ten, with streaming sensation Kai Cenat mentioned by respondents too—proving that Gen Z’s definition of charisma spans both traditional Hollywood stars and self-made internet favorites.

Careers with Confidence: The Jobs Gen Z Say Have the Most Rizz

Top 5 careers with the most rizz

1. Musicians / DJ / Music Producers

2. Streamer / Internet Personality

3. Influencer / Content Creator (Beauty & Fashion) 

4. Bartender

5. Fashion Stylist

Musicians, DJs and music producers topped the list for careers with the most rizz, according to 18-30 year olds. It’s no surprise they ranked number one—performing and being the center of attention naturally comes with built-in confidence. Internet-based careers followed closely behind, with streamers taking second place and beauty and fashion content creators landing in third. The results suggest that for Gen Z, having rizz isn’t just about in-person charisma, it’s also about being seen and owning your presence online.

The Rizz Formula: What Makes Someone Instantly Stand Out

Top 5 rizz boosters for instant confidence

1. Outfit/OOTD

2. Friends being around

3. The way I smell

4. Feeling physically fit

5. Knowing others at the event

Even the most confident people need a little help in the charisma department sometimes, but what do 18-30s turn to for an extra rizz boost? Physical appearance ranked the most important for survey respondents, with more than 1 in 3 18-30s claiming a slick OOTD was the key to improved smoothness, and over 1 in 4 citing a great scent as upping their game. A little help from your friends was also important for what some are calling the anxious generation, with ride-or-dies in the room 25% more likely to have 16-19 year olds feeling themselves than older age groups.

Gen Z’s Rizz Recommendations.

While 29% of 18-30 year olds surveyed cited not being confident enough as the biggest barrier to rizz, less than 1 in 4 of the 16-23 age group said they felt very confident in general, with that number dropping further to just 19% among 16-19s. That number dropped further in romantic or flirty situations, with just 1 in 5 claiming a high level of confidence in front of their crush.

We asked those strutting their stuff to share their top advice for boosting rizz with their fellow Gen Zs in their own words.

“It means being comfortable in your body: take care of every aspect of your health, feel confident in yourself and don’t be afraid of being yourself around others. Treat people respectfully and know when to leave someone be.” – AXE Rizz Survey Participant

The answers all came back to one theme: confidence with good vibes. “Making me laugh is the best way,” one said, while another kept it real with, “Be confident in oneself and seek validation only from oneself.” Confidence came up a lot, but so did balance: “Have both confidence and humility in interaction with others.” And it’s not all about looks: “I don’t think looks really affect your rizz… it’s just the way you put yourself together like scent, vocab, hair, outfit.” At the end of the day, real rizz means, “Put a smile on someone’s face!”

Test Your Rizz Today!

Eager to see how you measure up? Take the Rizzometer quiz. This quiz allows you to if you're a Rizz Lord or needing to up your game in 4 easy questions, along with tips for upping your scent game wherever you are on the scale.