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AXE® is officially ending the era of overspraying with the launch of its new spray technology. The new and improved spray technology is designed to make the age-old problem of guys overdoing it, history.
Available to purchase at Walmart, AXE’s new spray technology delivers a lighter, more controlled application that feels gentler on skin with more sprays per can to last longer. This launch marks a major milestone for the brand, redefining AXE’s proprietary spray system to transform the way guys experience fragrance and will roll out across AXE’s full body spray portfolio.
Key benefits include:
- Sprays Lighter. Lasts Longer. — A gentler mist for better control and less overspray.
- Precision Application — Get a more focused spray exactly where you want it, without feeling heavy or overpowering.
- More Value in Every Can — Get up to 10% more sprays per can for longer-lasting use.
- Designed With You in Mind – Inspired by real consumer feedback to solve everyday pain points.
What is Boosted Nitrogen (BN2) Technology?
Boosted Nitrogen is our new spray technology that uses nitrogen—a naturally occurring, safe element—instead of traditional propellants. This innovation delivers a lighter, more targeted spray while reducing greenhouse gas emissions.
Why did we switch to Boosted Nitrogen?
BN2 technology improves both performance and sustainability:
- Feels lighter, lasts longer – a refined spray experience with better fragrance delivery.
- Superior odor protection – up to 2x more odor-busting technology.
- Climate-friendly – 90% less greenhouse gas emissions per spray.
- Supports Net Zero goals – nitrogen is not a greenhouse gas.
Will the fragrance or performance change?
No. You’ll still get the same number of sprays and 72-hour freshness, now with a lighter feel and less ‘cloud.’
Is Boosted Nitrogen safe?
Yes. Nitrogen is non-toxic, non-flammable, and widely used in food and cosmetics.
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