PETE DAVIDSON JOINS AXE TO HELP GUYS OWN THEIR CONFIDENCE

AXE is partnering with comedian and actor Pete Davidson to help young guys build their confidence and master the art of rizz.

On May 1, Pete took over the AXE Instagram page to host "AXE Me Anything," a Reddit-style Ask Me Anything session. During this event, Pete answered pressing questions from young guys, shared tips on how to build confidence, and emphasized the role of fragrance in boosting self-confidence.

The power of scent is what ultimately brought AXE and Pete together. The star comedian has been a fan of AXE products since his teenage years, with AXE Phoenix Deodorant Body Spray as his favorite scent. This partnership pairs Pete's larger-than-life personality with AXE's commitment to helping young guys feel more confident.

"I've been a fan of AXE since I was a 6-foot-3, 90-pound teenager, so teaming up with the brand made perfect sense," says Pete. "I was hyped to have fun with fans on social, giving out whatever hilarious—and maybe even good—dating advice I could come up with."

In addition to the social takeover, Pete stars in AXE’s new "Short Kings" commercial as part of the "Put Your AXE Into It" campaign, now airing. In the new ad, Pete delivers a simple truth: when you smell great and feel confident, you’re more likely to go after what you want. Equal parts wingman and wake-up call, Pete follows a guy caught in a classic delusionship—daydreaming about a girl who’s six inches taller and seemingly out of reach. With a spritz of AXE and a trademark Pete pep talk, our hero shakes off the doubt, stops overthinking, and puts his AXE into it.