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A group of people partying

Inspiration

CULTURE

From fashion to gaming, music to sport. Get the low-down from the guys doing it their way.

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14 items
  • Men's urban styles lookbook
    Lookbook
    Urban inspiration
  • High diver aerial shot
    In-depth
    Meet the superhumans of extreme sports
  • 2 boxers sparring
    Feature
    Weird sports you won’t believe exist
  • Man playing racing game
    Feature
    The ultimate gaming set-up
  • The Axe Signature range teaser
    Feature
    Signature: refined grooming
  • How to wear a scarf
    How to
    How to wear a scarf
  • How to iron pants
    How to
    How to iron pants
  • The pocket square
    How to
    How to fold a pocket square
  • A guy in casual wear, rolling up his pants.
    How to
    How to cuff pants