DO FRESHEN UP.
Want to wow from the get-go? Our deodorants keep you fresh right from the warm-up act to long after the encore. So you can get those arms up in the air, fear-free.
DO YOUR HAIR.
Your style is your personal brand. Whether you use hair pomade, hair gel, hair putty or hair wax, we’ve got tips right here on AXE to get you out the door looking fly.
DO DRESS FOR THE OCCASION.
All the gear and no idea? Can’t go wrong with a clean-cut black tee. Then just add your favourite AXE antiperspirant. Now you can make those dance moves without worrying about white marks and sweat patches.
DON'T TREAT IT LIKE A HOOKUP BAR.
It’s a gig, not a nightclub. And nothing ruins a guitar solo like a did-he-just-say-that pick-up line.
DON'T BE A MUSIC SNOB.
If you’re going to moan or critique, why go along if you knew you wouldn’t enjoy it? Save it for the band forums. Or better yet, become a music journalist.
DO DANCE LIKE NO ONE’S WATCHING.
Do your thing. Mosh like mad. Or just nod along. Remember – as long as you feel good, you’re looking good too.
DO BE IN THE MOMENT.
The point of live music? It’s live. To be experienced in person. If you have to catch the moment on your screen, don’t block the guy behind you. He’s here to catch the concert too. And as for busting out a tablet the size of a chopping board… No. Just, no.
DO SING ALONG, AS LOUD AS YOU LIKE.
Your fellow gig-goers don’t care if you sound like a yowling cat or are trained to perfect pitch. No one can hear you and it’s your passion that really matters.
You’re stoked to be here. We get it. But the more you tweet/Facebook/Snapchat about it, the more obvious it is that you’re not really watching the gig! Sure, post a picture but remember why you’re there in the first place #imwiththeband.