CULTURE

Keiron Webb - aka The London Barber - dedicates his life to educating aspiring barbers and sharing the knowledge he's acquired over a decade of experience.

If you looked up ‘Superstar DJ’ in an encyclopaedia, you wouldn’t need a definition. All you’d need is a picture of Alesso. He has taken the world by storm.

We partnered with up-and-coming label Agi & Sam, the label created by talented British duo Agape Mdumulla and Sam Cotton, as their official grooming sponsor for The London Collections.

Adding a pocket square lifts a suit to new heights.

Scarves let you mix function and flair. A well-tied scarf looks put together in an effortlessly casual way. 

Ironing pants is a talent everyone possesses: you just need to unlock your inner ironing potential. 

Rolled-up jeans or chinos create a cool silhouette and put your shoes or sneakers centre stage. 

Suits mean instant style. Here's what you need to know about how to properly wear a suit. 

Check out these styles from the urban jungle.