INSPIRATION
TIPS AND TRICKS
Make styling super-easy with our go-to grooming guides.
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![THE PROPER BLOWDRY]()
HackTHE PROPER BLOWDRYA proper blow dry can leave hair looking shiny and healthy, with great body and movement.
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![The Power of Pomade]()
In-depthThe Power of PomadeFrom the quiff right through to the pompadour, some of the 20th century’s most iconic styles owe their existence to hair pomade.
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![Cream Control: Natural Style]()
In-depthCream Control: Natural StyleHair cream, also known as styling cream, adds a subtle, natural-looking shine to hair.
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![Who Is The London Barber?]()
In-depthWho Is The London Barber?Keiron Webb - aka The London Barber - dedicates his life to educating aspiring barbers and sharing the knowledge he's acquired over a decade of experience.
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![Agi & Sam X Axe : The London Collections]()
In-depthAgi & Sam X Axe : The London CollectionsWe partnered with up-and-coming label Agi & Sam, the label created by talented British duo Agape Mdumulla and Sam Cotton, as their official grooming sponsor for The London Collections.
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![Styling a Matte Look with Gel]()
In-depthStyling a Matte Look with GelA messy, matte, bedhead needs a product that’s light, but still gives hold: nothing’s worse than a surfer-style look that can’t handle the wind.
