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A man in a wheelchair, dancing with a girl.

Is it ok for Guys...

To cry? To be skinny? To be the little spoon?

Guys are searching online what it means to be a man.

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what’s it all about?

#isitokforguys is the first step in the Find Your Magic Initiative by Axe. A mission to expose the pressure guys feel to ‘be a man’ and empower them to be whoever they damn well want. Together with our partners, we want to create a society where there’s no wrong way to be a man. No labels. No limits on what men can or cannot be.

Join the mission with #isitokforguys.



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