what’s it all about?
#isitokforguys is the first step in the Find Your Magic Initiative by Axe. A mission to expose the pressure guys feel to ‘be a man’ and empower them to be whoever they damn well want. Together with our partners, we want to create a society where there’s no wrong way to be a man. No labels. No limits on what men can or cannot be.
Join the mission with #isitokforguys.