<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://www.axe.com/ca/en/home.html</loc><lastmod>2025-11-11T12:38:04.815Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/35933298.jpg</image:loc><image:caption>Apollo packshot range</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/141993109.jpg</image:loc><image:caption>Apollo packshot</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/35933303.jpg</image:loc><image:caption>Mint &amp; rosemary ingredients</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/141343512.png</image:loc><image:caption>Axe Phoenix Mint &amp; rosemary ingredients</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/35838688.jpg</image:loc><image:caption>Black packshot range</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/141993112.jpg</image:loc><image:caption>Dark Temptation pack shot</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/132788821.png</image:loc><image:caption>Introducing the new cherry spritz</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/141432142.jpg</image:loc><image:caption>Smells finer than the finest fragrances 72H Freshness</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/products.html</loc><lastmod>2025-08-25T07:37:35.759Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/34726694.jpg</image:loc><image:caption>A girl buttoning her boyfriend’s shirt</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/36733473.png</image:loc><image:caption>A selection of Axe body washes.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/36733471.png</image:loc><image:caption>A selection of Axe daily fragrances.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/37197303.png</image:loc><image:caption>A tattooed man looking in the mirror</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/36733467.png</image:loc><image:caption>A selection of Axe antiperspirant and deodorant.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/36733480.png</image:loc><image:caption>A selection of Axe hair products.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/products/deodorant-antiperspirant/deodorant.html</loc><lastmod>2025-08-25T07:32:03.279Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/34635098.jpg</image:loc><image:caption>A man applying deodorant from a stick.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/products/deodorant-antiperspirant/antiperspirant.html</loc><lastmod>2025-09-05T06:47:26.192Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/34635113.jpg</image:loc><image:caption>A guy spraying on antiperspirant</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/products/hair/hair-styling.html</loc><lastmod>2025-09-05T03:57:35.155Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/34605521.jpg</image:loc><image:caption>Scooping some hair product from the tin</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/products/hair/shampoo.html</loc><lastmod>2025-09-05T03:54:00.638Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/34726719.jpg</image:loc><image:caption>A man washing his hair</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration.html</loc><lastmod>2025-10-09T20:27:33.729Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/34720848.jpg</image:loc><image:caption>A tattooed man looking in the mirror</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/how-to-use-hair-cream.html</loc><lastmod>2023-11-08T14:00:18.005Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/1511213.jpg</image:loc><image:caption>A guy with a natural-looking, 50s hairstyle.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/1913207.jpg</image:loc><image:caption>A guy applying Axe’s Natural Look hair cream.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/518077.jpg</image:loc><image:caption>Axe’s natural look, understated cream. </image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/1510086.jpg</image:loc><image:caption>Axe’s Natural Look hair cream, spread over a surface.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/1510089.jpg</image:loc><image:caption>Axe Natural Look Cream spread.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/hair-gel-for-men-how-to-get-a-messy-matte-looks.html</loc><lastmod>2023-11-08T14:02:59.476Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/518039.jpg</image:loc><image:caption>Axe’s Messy Look: Matte Gel</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/109151982.jpg</image:loc><image:caption>A guy wth freckles, running his hands through his hair.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/518066.jpg</image:loc><image:caption>Axe Messy Look: Matte Gel, being squeezed on to a hand.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/1132580.jpg</image:loc><image:caption>A guy making a face in the mirror.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/518043.jpg</image:loc><image:caption>Messy look Matte Gel by Axe.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/518064.jpg</image:loc><image:caption>Axe’s messy look Matte Gel, spread over a surface.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-power-of-pomade.html</loc><lastmod>2025-09-05T06:22:57.211Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2248664.jpg</image:loc><image:caption>A guy brushing his hair in to a quiff.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/1939795.jpg</image:loc><image:caption>Axe Clean Cut Look: Classic Pomade</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/523704.jpg</image:loc><image:caption>A guy styling his hair in to a quiff.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/521099.jpg</image:loc><image:caption>A guy scooping pomade in to his hand.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/rockabilly-pompadour.html</loc><lastmod>2023-11-08T14:07:11.87Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2248681.jpg</image:loc><image:caption>A guy with a high pompadour.</image:caption></image:image><video:video><video:thumbnail_loc>https://assets.unileversolutions.com/v1/2248667.jpg</video:thumbnail_loc><video:title>Rockabilly Pompadour</video:title><video:description>Style Story</video:description><video:player_loc>https://www.youtube-nocookie.com/embed/nW7W1oaZQoo</video:player_loc></video:video></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-buzz-cut.html</loc><lastmod>2025-09-05T04:08:46.775Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2248666.jpg</image:loc><image:caption>A girl shaving a guy’s head.	</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2300221.jpg</image:loc><image:caption>Kieron Webb - The London Barber</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-modern-quiff.html</loc><lastmod>2023-11-08T14:33:16.568Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/520500.jpg</image:loc><image:caption>A man looking at his quiff in the mirror.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/520506.jpg</image:loc><image:caption>Modern Quiff</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-comb-over.html</loc><lastmod>2023-11-08T14:34:12.306Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2059131.jpg</image:loc><image:caption>A guy with a comb-over.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2338287.jpg</image:loc><image:caption>A guy with a comb-over, smiling.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-crew-cut.html</loc><lastmod>2023-05-08T19:13:25.865Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2248659.jpg</image:loc><image:caption>A guy getting his hair clippered. </image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-low-top-fade.html</loc><lastmod>2023-11-08T14:35:16.095Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/1768510.jpg</image:loc><image:caption>Low Fade Tutorial </image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/1768492.jpg</image:loc><image:caption>A low fade haircut, seen from the back.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-side-part.html</loc><lastmod>2025-09-05T04:36:24.126Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/521027.jpg</image:loc><image:caption>Guy with a side parting.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/109151985.jpg</image:loc><image:caption>A guy with a side parting.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-messy-man-bun.html</loc><lastmod>2025-09-05T04:14:40.227Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/521050.jpg</image:loc><image:caption>Guy with a man bun.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/521061.jpg</image:loc><image:caption>A guy with long hair, pulled in to a man bun.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/short-sides-long-top.html</loc><lastmod>2023-11-08T14:38:38.546Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2248707.jpg</image:loc><image:caption>A guy with a short sides, long top haircut.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/521089.jpg</image:loc><image:caption>A young guy, with a long top haircut.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-middle-parting.html</loc><lastmod>2025-12-22T14:04:39.833Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2251219.jpg</image:loc><image:caption>A guy with long, dark hair and a middle parting.</image:caption></image:image><video:video><video:thumbnail_loc>https://assets.unileversolutions.com/v1/2248672.jpg</video:thumbnail_loc><video:title>The Middle Parting</video:title><video:description>Style Story</video:description><video:player_loc>https://www.youtube-nocookie.com/embed/7HqoxAJYHLU</video:player_loc></video:video></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-medium-fade.html</loc><lastmod>2023-11-08T14:41:21.351Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2248679.jpg</image:loc><image:caption>Guy with a medium fade hairstyle, in profile</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/521292.jpg</image:loc><image:caption>Guy with a medium fade hairstyle, looking in the mirror.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-modern-mohawk.html</loc><lastmod>2025-04-28T15:02:55.993Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/521316.png</image:loc><image:caption>Mohawk Tutorial </image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/521323.png</image:loc><image:caption>A blonde girl's mohawk, seen from the back.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-short-messy-cut.html</loc><lastmod>2025-09-05T04:31:46.485Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/521304.jpg</image:loc><image:caption>Short Messy Hair Tutorial </image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/521305.jpg</image:loc><image:caption>A guy with short messy hair, in profile.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-organised-mess.html</loc><lastmod>2025-09-05T04:06:06.859Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2248682.jpg</image:loc><image:caption>Messy Hair Tutorial</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2248697.jpg</image:loc><image:caption>A guy with messy hair and round glasses.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/braids-for-men.html</loc><lastmod>2023-11-08T14:46:26.687Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/523646.jpg</image:loc><image:caption>Braids for Men Tutorial</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/523655.jpg</image:loc><image:caption>A guy with long hair and a beard.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-high-and-tight.html</loc><lastmod>2025-09-05T04:18:28.461Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2313968.jpg</image:loc><image:caption>High and Tight Tutorial</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/1866774.jpg</image:loc><image:caption>A guy with facial tattoos, running his fingers through his hair.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-rockabilly.html</loc><lastmod>2025-09-05T04:27:35.489Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/523681.jpg</image:loc><image:caption>Rockabilly Tutorial</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/523687.jpg</image:loc><image:caption>A quiff, rockabilly style.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-short-quiff.html</loc><lastmod>2025-09-05T04:29:32.998Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/523709.jpg</image:loc><image:caption>A guy with a comb-over, smiling.</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2251172.jpg</image:loc><image:caption>A guy, checking himself in a mirror cabinet.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-edgy-undercut.html</loc><lastmod>2025-09-05T04:21:51.589Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2248673.jpg</image:loc><image:caption>Men's Undercut Hairstyle</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/519407.jpg</image:loc><image:caption>A guy with a quiff and a nose ring, in profile.</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/the-proper-blow-dry.html</loc><lastmod>2025-09-05T04:34:20.39Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/521181.jpg</image:loc><image:caption>THE PROPER BLOWDRY</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/mens-undercuts-with-edge.html</loc><lastmod>2025-09-05T04:11:13.679Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/2248664.jpg</image:loc><image:caption>A guy looking sideways with an undercut hairstyle</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2251172.jpg</image:loc><image:caption>A guy with a mid-length fringe and an undercut</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2254384.jpg</image:loc><image:caption>A guy’s textured quiff</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2248666.jpg</image:loc><image:caption>Guy getting a hair cut</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2248681.jpg</image:loc><image:caption>A guy with an 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hoody</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2251220.jpg</image:loc><image:caption>A guy looking left</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/2254351.jpg</image:loc><image:caption>A guy with a freckles and a close crop</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/hairstyles-for-thin-hair.html</loc><lastmod>2023-05-08T19:12:20.913Z</lastmod></url><url><loc>https://www.axe.com/ca/en/inspiration/hair/mens-medium-hairstyles.html</loc><lastmod>2023-05-08T19:07:04.276Z</lastmod></url><url><loc>https://www.axe.com/ca/en/inspiration/fashion/how-to-fold-a-pocket-square.html</loc><lastmod>2025-09-05T06:36:52.049Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/521142.jpg</image:loc><image:caption>How To Fold A Pocket Square</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/511556.png</image:loc><image:caption>Signature refined grooming</image:caption></image:image></url><url><loc>https://www.axe.com/ca/en/inspiration/fashion/how-to-wear-a-scarf.html</loc><lastmod>2023-05-08T19:09:50.947Z</lastmod></url><url><loc>https://www.axe.com/ca/en/inspiration/fashion/how-to-iron-pants.html</loc><lastmod>2023-05-08T19:09:28.214Z</lastmod></url><url><loc>https://www.axe.com/ca/en/inspiration/fashion/how-to-cuff-pant.html</loc><lastmod>2025-09-05T06:32:42.708Z</lastmod><image:image><image:loc>https://assets.unileversolutions.com/v1/510149.png</image:loc><image:caption>Urban Axe products</image:caption></image:image><image:image><image:loc>https://assets.unileversolutions.com/v1/523628.jpg</image:loc><image:caption>How to Cuff Pants Tutorial 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