Embrace a subtle freshness with AXE Black. You never know when opportunity will strike, so you need an antiperspirant that’s full of easy fresh confidence. With 48-hour anti-sweat protection, AXE Black Antiperspirant Stick guarantees dryness no matter what comes your way. Rise above the drama and stand out from the crowd in your own subtle way. When you smell 100% awesome – with the sophisticated scent of frozen pear & cedarwood – you’re sure to get noticed without even trying.
Same exhilarating AXE Black daily fragrance, fresh new look. But what’s on the inside matters too. Bust odour and smell fresh for 48 hours with our dual-action antiperspirant stick. Our formula keeps underarms super dry and super fresh. All day, all night – no matter what, you’re ready.
Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials.
Welcome to the future. It smells amazing.
The New Axe Effect.