We took two of your favourite things and smashed them together to create this unexpected collision of fragrances. Sounds unreal? Smell it to believe it.
Same awesome AXE Sneakers & Cookies fragrance that you fell in love with, and a fresh new look. But we think what’s on the inside matters too. Wash away odour causing bacteria with our 12-hour refreshing scent and invigorating body wash. All day, all night – no matter what comes your way, you’re ready.
Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials – our body wash bottles are already made with 100% recycled plastic.
Welcome to the future. It smells amazing. The New Axe Effect.